Women's Day

Many say that the Redfern team is comprised of the most fabulous women South Africa has to offer and quite frankly, we couldn’t agree more! Our women exert a fierce wisdom and strength of character that is exquisitely balanced with sincere charm and down to earth, South African beauty. Redfern really wouldn’t be what it is today without the wonderful force of women driving the business forward with strengths in management, branding, admin, sales, production and so much more. We are immensely proud of our ladies and celebrate the diversity and joy that each one brings to our Redfern family this Women’s Month.

In considering the history behind the 9th of August, South Africa’s Women’s Day, Redfern commemorates the struggle of many South Africans for equality and freedom throughout the years of oppression that our country faced. We mourn for those who were lost and we celebrate those who drove us to overcome repression. We especially remember the thousands of women who marched to the Union Buildings in 1956 in protest against the Pass Laws. What a joy it is to see the impact of women united, even today in South Africa.

When chatting to our Redfern ladies about their favourite aspects of womanhood, it was exactly this unity that was the resounding response. The oneness that comes from sharing in motherhood and sisterhood and a history of struggle makes our ladies proud to be South African women. Not to mention a shared love for beauty, family and a good cup of tea.

The women of South Africa are immensely and beautifully diverse. While we sorrowfully acknowledge that many people in our country are still marginalised, we also celebrate the empowerment that many people have seen and we look to the future of South Africa with hope. Someone once said that, “The strength of a woman is not measured by the impact that all her hardships in life have had on her; but the strength of a woman is measured by the extent of her refusal to allow those hardships to dictate her and who she becomes.” Here’s to a future of beautifully strong woman playing a significant part in continuing to reshape South Africa. Happy Women’s Month!

-Jess Elliott

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